Bitcoin mining pool AntPool will sponsor the NBA team the Houston rockets for the season 2018-2019. The Chinese company has already signed an agreement with the club management.
According to the head of AntPool , Haijiao Lee, the partnership with the Houston rockets, will help the company to develop its business in the United States. Vice-President of the basketball club John Crawley said: "We are very glad to cooperate with AntPool. Our club is interested in innovative technologies, so we chose the cryptocurrency company as a sponsor".
The success of almost any blockchain startup depends on its popularity, and the slogan "advertising - the engine of progress" in the blockchain industry is squared. That is why firms try to attract the attention of potential customers and don't skimp on the PR. Lee believes that the partnership cryptocurrency companies with sports teams contributes to the development of the digital economy in General.
He says: "with the development of kriptonyte of particular importance is the expansion of the customer base. We invite fans of the rockets and all houstonians to visit our stand in the Toyota Center to more to learn about the blockchain technologythat will change the world".
Several blockchain companies have already signed partnership agreements with football and baseball clubs. Professional sports teams attract the attention of a huge number of fans and lovers of sport, so working with clubs gives unprecedented opportunities for advertising your brand.